The Importance of Keyword Research Speaking of keyword research, it is indeed the life support system of online marketing. Though it involves some kind spying over your visitor’s search behavior, digging up such terms and phrases (and to target them correctly later on) is the most critical job …

Speaking of keyword research, it is indeed the life support system of online marketing. Though it involves some kind spying over your visitor’s search behavior, digging up such terms and phrases (and to target them correctly later on) is the most critical job for achieving higher search ranking. In short, keyword research is the study of your visitor’s search behavior that helps you to make a strategic marketing plan to increase your return on investment.

An accurate keyword research on the specific industry lets you understand and (even) predict the market scenario, including the shift in the demand and change of market trend. It helps you to understand the facts that motivate your visitors to become a buyer. Thus, you can come up with products and services that your visitors’ are actively searching for. This, in turn, will help you to increase your overall sales and market exposure.

However, you need to target the realistic keywords that help in the conversion in your niche market. And this is where the long-tail keywords come in use. For example, you have car repairing business and serve the local market. Will it be of any use to target for keywords like “Car Repairing” or “Car Repairing Service” to rank internationally?

Of course not, what you need is the top ranking in your niche market. This way, you are being specific to the market that you are serving and is also geo-targeting your potential visitors. Thus, “Car Repairing Service in Seattle” will be a better choice of keyword, if you are a Seattle based car repair company.