Is Digital Marketing the future of marketing? Do you remember the iconic ads of the nineties airing between Chitrahaar or Tu Tu Main Main? Remember, the small jalebi boy from the Dhara ad, or the crazy dancing girl from the Cadbury Dairy Milk ad who barged into the cricket stadium after her paramour …

Even ten years back, for running a successful business all you needed was dedication, hard work, and proper management skills. But now the story is different. In order to survive in an overtly competitive market, digital marketing has become a game-changer for most industries. The benefits of the traditional marketing tactics cannot be ignored while doing business, but digital marketing is also making its presence felt.

In the recent years, the human dependence for knowledge and information has been satiated by the internet. The tremendous reach of the smartphones and tablets into the domestic life has further expanded the reach of the world wide web.

More and more people are switching towards mobile phones for entertainment, knowledge, or networking. In this scenario, online or digital marketing might have a better penetration in the consumer demographic.

When talking about demographic, in India close to half a billion people (and counting) are currently using internet in their daily life. Surprisingly, some of the youngest users of the internet belong to the age bracket of 1 – 5 years (data presented in the joint study by the Nielsen and Internet and Mobile Association of India)! These data make digital marketing a lucrative venture for promotion and marketing business and services.