Reach the people who matter most
YouTube Ads can help you connect with people who are interested in what you have to offer. From sports fans to fashionistas, and everyone in between, people come to YouTube for the content they love.
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.
With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches.
While great content is bound to be found, it’s also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you’ve produced.
And with new formats and tracking capabilities, you can also use this information to report on its ROI.
The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. There are specific creative constraints and a ton of options for this platform, and you need a base knowledge before you even scope out your next video project to make the most of the paid possibilities.